Andersonville Chicago, IL
Believe Cakes Eddie Edible Printer New Baking Assistant Named Eddie

New Baking Assistant Named Eddie

Eddie changed the baking game

“I don’t like the look of printed cookies & don’t need to buy a food printer.” – Anna (circa 2021)

So I ate my words! Like I can literally also print my words on a cookie & eat it. 🤣 Turns out having a food printer in my baking arsenal not only saved time but elevated my treats to a whole new level.

Did I already tell you that I was a former marketer & how following brand guidelines has been embedded in my brain?! With the addition of a food printer, I can be sure to match brand colors, fonts & logos with confidence and best of all, with ease.

Why Primera Eddie?

With a ticket price of $3k, I had a really hard time justifying the big expenditure especially as a part-time baker. Then I decided I was going to make the investment but also ensure that it paid for itself with holiday orders. After 1000+ macarons & cookies printed in over 120 holiday gift boxes & probably more than a full week of baking, decorating, packing & shipping, Eddie was paid off in one massive order!

Over 2 years later, the Eddie edible printer from Primera Technologies has been an invaluable asset to my baking business, revolutionizing the way I create and customize treats. This remarkable tool has enabled me to effortlessly print intricate designs, logos, and personalized messages directly onto cookies and small treats, bringing a new level of creativity and personalization to my products.

Learning curve & tray creation

With any new machine, there is a learning curve. The complication was not necessarily plugging in the printer & sending a print to it but figuring out the image editing software template & alignment. My biggest struggle in the beginning was figuring out exactly where to place the cookie so it would print in the right place. Out of the box, the printer leverages a roughly 2.5″x1.5″ “tongue” where the cookie is placed to print from. As you can imagine, this isn’t much surface area to hold a cookie securely.

This is where 3rd party cookie trays come into play. At the time, the available options were not to my liking and because I owned a 3D printer, I decided to design something that was super easy to use… a single piece tray with an erasable surface for perfect cookie alignment every time. When it comes to 3d models, I fully believe in the creative community so made the STL file available for free on Thingiverse. A few months after uploading, I realized that it was more accessible for some to be able to purchase the physical tray so have been selling them in my online shop & Etsy in addition to sharing the free file.

Once I started using my tray, it made printing with Eddie a breeze because all I needed to do was format & position the image using the image editing software (I primarily use Bartender) and then test print directly onto the tray so I knew exactly where to place the cookie.


Around early 2022, there were not many tutorials/videos available to learn all the cool ways to use the Eddie so really it’s been mostly trial & error. Primera sponsors & administers a Facebook group but unfortunately, it felt like a vendor sales portal rather than a learning community so I had left it. Fortunately an “unofficial” Facebook group was created & it has been a great community where fellow bakers share their cool creations as well as help each other with best practices & tips. I’ve since found that I enjoy sharing tutorials as well as my process. Therefore, 2024 is the year I will be creating & sharing YouTube videos consistently for all to learn.

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