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Believe Cakes Uncategorized 2020: The Believe Cakes Reboot

2020: The Believe Cakes Reboot

Anna of Believe Cakes Year

I know 2020 was a year that no one will ever forget. But with all the bad this year, I gotta believe that there’s a silver lining somewhere…

Unemployment 2020

As of March, it was the year I was officially laid off for the first time. To be completely honest, I was not mad about it… even prior to the pandemic, I didn’t feel like I was apart of something worthwhile. In my career of being a digital marketer, my track record of hopping jobs every year had made me believe that I could probably find another gig if I tried hard enough. But there were many challenges: 1. I wanted to be more selective & find a job that was a better fit, 2. a global pandemic meant that most of the world was shutting down & jobs would be harder to come by & 3. schools shut down & my 3 kids were home with the start of all things remote, including learning.

Then I thought to myself, “I should explore what I love to do & see if I could do this baking gig full-time.” Generally speaking, I am risk-adverse so never considered full-time baking until the kids were more grown up. But 2020 seemed like the year to (crash) dive right in. I took the risk & as they say, “put myself out there!”

Those who dare take risks shall fulfill their passions. – Lailah Gifty Akita

I cannot express how thankful I am to friends & family who supported my baking passion & submitted orders. Believe Cakes grew with checkout enabled on the site as well as many new designs added. I was most excited about offering a monthly subscription so everyone could get a dose of cuteness overload each month. I was baking almost everything including cakes, breads, pies, cookies, croissants, cake pops & especially macarons.

Soon after, I fell hard into the world of macaron art. I was so impressed & inspired by the likes of IG sugar geniuses @mellyeatsworld, @crememacarons & @sugardevotion (to name a few) that I became addicted. A few months prior, I was struggling making a round macaron that didn’t crack or have feet bulge. My addiction went from perfecting the macaron process to coloring & piping macaron characters with as much detail as drawing. I might have finally found my art form & never would have believed what could be done with egg whites, almond flour & sugar! I love to say that cute is my genre. 😜

Who’s Following Who

I had a bit of a rough start growing a follower base. Believe it or not, Instagram was a bigger struggle for me than making macarons! I really never imagined that it would be as hard as it was. I spent so much time taking insta-worthy images, preparing captions & hashtags, shooting & editing videos and consistently posting. Yet all that was not enough to move from 200 IG followers. Now after 6 months of slightly increasing my following, I have so much appreciation for influencers who know exactly what, who, when & where on social media to get the incredible engagement they do… It is truly a full time commitment.

No matter how many times I complain about how much effort it takes to stay active on social media, I am so grateful to have found such an amazing community of people who support my work as art. Although I haven’t met many in-person, I’m very glad to have made so many unexpected friends. It is such an honor when most give me creative freedom to do my thing because they truly believe in my abilities… so much love to y’all! 😍πŸ₯°

2021: What’s Next?

This past holiday season, I was overwhelmed by the amount of orders coming in for cute creations. I have been saying for awhile that I need to pull back & take some time for myself & family but at the same time, I have a really hard time saying no to a really fun design. πŸ€·β€β™€οΈ I really do love baking delicious & adorable treats yet the amount of time to make them is significant/daunting. As for 2021, I will most likely go back to full-time corporate work but that does not mean the end of the Believe Cakes journey. I look forward to working on new designs, improving techniques & sharing the process & creations with you all. Happy New Year!!

There is always space for improvement, no matter how long you’ve been in the business. – Oscar De La Hoya

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